Are You Making Promises You Can’t Keep?

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Family-oriented. That’s how we are as a people. We think about the welfare of our family members even if we already have families of our own. We see to it that they are provided for even if we are away! We pride ourselves for having that genuine care for our family and relatives and this concern translates to promises of helping them in any way we can and to secure their future. But let me ask you, are you making promises you can’t keep?

Relationships are built on promises: the promise to love, to care, to secure, to protect, and to provide. This is something that Piolo Pascual knows all too well, committed as he is to the promises he has made to his family as a son, a sibling, and a father.

But when financial troubles arise, bringing such promises to life becomes a challenge.

“Like any other person, I want to give my family the best life possible. I am a man of my word, that’s why I work hard and seize every opportunity that comes my way,” Piolo said. “But more than just earning money, it’s how you manage your finances that makes a difference. Fortunately, I have the guidance and help of one very special lady: my very own sister, Chiqui Pascual-Gonzales, who also happens to be my Sun Life Advisor.”

According to Piolo, Chiqui has been instrumental in ensuring that his dreams for his family will all come true. “It’s a partnership through and through. With her help, I’ve been able to make it all happen while still pursuing my own passions and advocacies,” he said.

Piolo and Chiqui’s story is but one of many in Sun Life Financial, where lifetime partnerships are developed and nurtured through the years. In fact, this has inspired Sun Life’s latest campaign, at the forefront of which is a new TV commercial highlighting Sun Life’s presence in a client’s life throughout the different stages of her life. It represents the many promises that Sun Life has helped bring into fruition for the past 123 years of its existence.

Sun Life hopes that the campaign, as well as Piolo’s own story, will inspire more people to take the same path in their financial journey. “As the longest-standing life insurance company in the Philippines, we have witnessed many promises being fulfilled throughout the years and have served generations of clients. It is an honor for us to serve all our clients and help them secure their future and those of their loved ones” Sun Life Chief Marketing Officer Mylene Lopa said.

“The promises we make to our loved ones are sacred, and Sun Life knows this. That’s why it’s committed to helping its clients achieve their goals, no matter what happens,” Piolo said. “You can’t ask for a better lifetime partner than that!”

About Sun Life Financial

Sun Life Financial Inc. (“SLF Inc.”) is a leading international financial services organization providing insurance, wealth and asset management solutions to individual and corporate Clients. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2017, Sun Life Financial had total assets under management (“AUM”) of $975 billion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Disclaimer: This is a Press Release